The platform is rolling out a updated setting that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the company announced that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global release. This advancement comes amid a surge in content created by AI, driven by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service primarily display content made by AI. A large amount of this output is considered “AI slop”, a label for poor-quality, factory-style content that is frequently nonsensical or surreal.
“We know from our community that many people like content produced via AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the option to adjust the amount of that, depending on their own choices,” said a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its app labeled as artificially created. Collectively, more than 100 m videos are uploaded to the platform daily, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the amount of AI content they view by accessing the content preference option in the platform and selecting the AI content topic. Additional categories that currently be modified under the tool include politics, style, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to identify convincing artificially created content, and it prohibits harmful fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its user guidelines.
In addition, the platform will henceforth attach an AI-generated tag to content made using its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This measure is designed to stop users from seeking to circumvent the tagging system.
AI Literacy Programs
The platform is additionally establishing a $2m educational fund for professionals and organizations to produce educational content about responsible artificial intelligence. This program will assist educational bodies focused on training coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, during controversy over plans to lay off hundreds of content moderators in the UK. It is planning to eliminate hundreds of positions in its user protection division in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official stated that human moderation would remain essential, but automated tools can shield workers by removing the most graphic content prior to it is viewed by humans. TikTok stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
